Privacy Policy/Terms and Conditions

Effective date 5/1/2026 

This is the Privacy Policy for www.genuineprotectionplans.com (collectively, the "Site"), which is owned and operated by Genuine Protection Promise LLC, 30 N Gould St, Ste R, Sheridan, WY 82801 (the "Company" or "we" or "us"). 

At Genuine Protection Promise LLC, we understand the importance of online privacy, so we strive to provide our customers with an honest, transparent, and safe online quote experience. The following discloses our information gathering and dissemination practices for Genuine Protection Promise LLC (Also Referred to “GPP LLC”) 

Agreement to this Policy:

PLEASE READ THE FOLLOWING PRIVACY POLICY (OTHERWISE NOTED AS THIS “AGREEMENT”) CAREFULLY BEFORE USING THE SITE. BY USING THIS SITE, YOU SIGNIFY YOUR EXPRESS AGREEMENT WITH THE POLICY. IF YOU DO NOT CONSENT TO THIS POLICY, PLEASE DO NOT USE THIS SITE. Exceptions to aspects of this policy may apply depending on where you may reside. 

Information We Collect 

We collect information that may personally identify you (only if you choose to share such information with us. Personal Information is defined as "information that identifies, relates to, describes, is capable of being associated with, or could reasonably be linked, directly or indirectly, with a particular consumer or household." Examples of categories of personal information we may collect are: identifiers such as, a real name, address, telephone number, email address, account name, billing information, or other similar identifiers; Internet or other electronic network activity information, including, but not limited to: browsing history and information regarding a consumer's interaction with a website, application, or advertisement; Commercial information, including products or services purchased; Biometric information; Characteristics of protected classifications under California or federal law; Geolocation data; Audio, electronic, visual, thermal, olfactory, or similar information; Professional or employment-related information; and Education information. This list is non-exhaustive and does not mean that all examples of personal information were collected. For example, we may collect personal information from you when you register on the Site, subscribe to one of our services, and at other times. We also collect credit card and debit card information in connection with any purchase you make on or through the Site. The decision to provide this information is optional; however, if you decide not to register or provide such information, you may not be able to use certain features of the Site or other services. 

We may automatically collect non-personal information that does not identify an individual user, such as IP (internet protocol) address, ISP (internet service provider), the Web browser used to visit the Site, the time the Site is visited, which Web pages were visited on the Site, a unique mobile device identifier (in connection with the use of the Sites or related services from mobile devices) and other anonymous Site usage data. 

CCPA excludes consumer information that is de-identified or in the aggregate consumer information and information that is publicly available from federal, state, or local government records. 

Cookies 

We may also collect personal information and non-personal information from users via "cookies" (small text files placed by us on user computers), single-pixel GIF image files (also called "Web beacons"), Web server log analysis and other similar technologies. Such information may be used to track usage trends and enhance the user experience, and may be shared with third parties. Please email wecare@genuineprotectionplans.com to opt out from further communications. 

To the extent third parties may place advertising on the Site, such third parties may utilize cookies or other tracking technologies. We are not responsible for information collected by third parties in this manner, nor for the collection or use of information by other sites to which the Site is linked. 

We do not currently respond to Do Not Track signals or other similar signals. 

User Information 

We use your personal information and non-personal information for internal purposes, such as to provide you with the Site and services, to notify you of new products or services, and to otherwise communicate with you. 

Sharing Information; Your Consent to Sharing 

We may share your personal information and non-personal information with third parties for the purpose of allowing them to provide information about products and services that we think will be of interest to you. 

By providing personal information on or through the Site, or in connection with services provided by the Company thereon or in connection therewith, you agree: 

all information you have provided is true and correct to the best of your knowledge; you are establishing a business relationship with Company; and you are requesting and expressly consenting to be contacted via telephone, email, sms / txt message, and/or mail by us and our partners and affiliates, regardless of whether your telephone number is on any Do Not Call list(s)

From time to time, we may establish a business relationship with other businesses whom we believe trustworthy and who have confirmed that their privacy practices are consistent with ours ("Service Providers"). For example, we may contract with Service Providers to provide certain services, such as hosting and maintenance, customer relationship management, data storage and management, and direct marketing campaigns. We provide our Service Providers with only the information necessary for them to perform these services on our behalf. Each Service Provider must agree to use reasonable security procedures and practices, appropriate to the nature of the information involved, in order to protect your Personal Information from unauthorized access, use or disclosure. 

We may work with third-party marketing and advertising companies ("Ad Networks"). These companies may collect and use information about your use of the Site or services in order to provide advertisements about goods and services that may be of interest to you. Advertisements may be shown via the Site, the services, or third-party sites or sent via direct mail. These companies may place or 

recognize a unique cookie on your computer or use other technologies such as Web beacons. Our Privacy Policy does not cover any use of information that an Ad Network may collect from you. It also does not cover any information that you may choose to provide to an Ad Network or to an advertiser whose goods or services are advertised through the Site. For more information about ad cookies, and to "opt-out" of the collection of information by some companies that allow you to do so, please email us at wecare@genuineprotectionplans.com to opt out. 

We may share personal information and non-personal information with businesses controlling, controlled by, or under common control with, Company. If a Company is merged, acquired, or sold, or in the event of a transfer of some or all of our assets, we may disclose or transfer personal information and non-personal information in connection with such transaction. Or we may share personal information for a business purpose (as defined by the CCPA) which includes: Auditing interactions with consumers and concurrent transactions; detecting security incidents or illegal activity; performing services on behalf of the business (including maintenance or servicing accounts and customer service, etc.); debugging to identify and repair errors; short-term, transient use; internal research for technological development; and maintaining the quality or safety of a service or device that is owned, manufactured, or controlled by the company. 

We cooperate with government and law enforcement officials and private parties to enforce and comply with the law. We may disclose personal information and non-personal information about you to government or law enforcement officials or private parties when compelled by law or court order to do so or if, in our discretion, we believe it is necessary or appropriate in order to respond to legal requests (including court orders and subpoenas), to protect the safety, property or rights of Company or of any third party, to prevent or stop any illegal, unethical, or legally actionable activity, or to comply with the law. 

No Collection of Information from Children 

The Site is not intended for users under the age of 18, nor do we knowingly collect, retain or share information in connection with the Site from children under the age of 18. 

Safeguarding Your Information 

We endeavor to take reasonable steps to safeguard and protect our users' information. We utilize electronic and physical security to reduce the risk of improper access to or manipulation of the information you submit during transmission and storage, but cannot and do not guarantee the security or integrity of the information. We shall have no liability for breaches of security or integrity or third-party interception in transit. Please be advised that any transmission of data at or through the Site is at your own risk. External Links The Site may contain links to other sites, or allow others to send you such links. A link to a third party's site does not mean that we endorse it or that we are affiliated with it. We do not exercise control over third-party sites. You access such third-party sites or content at your own risk. You should always read the privacy policy of a third-party site before providing any information to the site. 

Right to Request Disclosure of Information We Collect and Share 

You have the right to request that we disclose certain information pertaining to their personal information that we have collected and shared over the past 12 months. Once we receive and verify your request, we will respond in a format that is portable, free of charge for the consumer, and within the required 45 days as outlined by the CCPA. If more time is required to fulfill the request, we will inform you of the reason and the needed extension period, of up to 90 days, in writing. A consumer can ask for the following information: 

The categories and specific pieces of personal information that we collected about you; The categories of sources from which your personal information was collected; The business or commercial purpose for collecting or sharing your personal information; and The categories of third parties with whom we shared your personal information. 

To exercise your right to request disclosure of your personal information that we collected and shared, either email us at wecare@genuineprotectionplans.com or contact us at 1-844-937-8881. Consumers may make a verifiable request twice within in a 12-month period. 

Right to Request Deletion of Personal Information 

You have the right to request that we delete any of your personal information that we collected from you, except for certain situations when your personal information is necessary for a reason related to our business, such as: providing goods or services that you requested; performing a contract we entered into with you; complying with legal obligations; detecting security incidents; or using the information for internal purposes that a consumer might reasonably expect. And from receiving future offers in connection with the Site To exercise your right to request to delete your personal information that we collected, either email wecare@genuineprotectionplans.com or contact us at 1-844-937-8881. Unless an exception applies, once we receive and verify your request, we will delete your personal information from our records as required by the CCPA. Consumers may make a verifiable request twice within in a 12-month period. 

DO NOT SELL MY PERSONAL INFORMATION 

You may to opt out from having your personal information "sold" (as defined by the CCPA), either emailing us at wecare@genuineprotectionplans.com or contact us at 1-844-937-8881. Once we receive and verify your request, we will not "sell" your personal information. 

Contacting Us

If you have any questions or concerns about this Privacy Policy or our privacy practices, you may write to us at: 

Genuine Protection Promise LLC 

Attn: Customer Service 

30 N Gould St, Ste R 

Sheridan, WY 82801 

You can also email us at wecare@genuineprotectionplans.com or use the contact form on our site. 

Please provide complete information to facilitate your request, as well as your complete contact information. 

Privacy Policy Changes 

From time to time, we may change this Privacy Policy. If we decide to change this Privacy Policy, we will inform you by posting the revised Privacy Policy on the Site. Those changes will go into effect on the revision date shown in the revised Privacy Policy. Your continued use of our Site or services constitutes your consent to be bound by the revised Privacy Policy. 

Conflict Between this Policy and Local Laws and Regulations: 

When local laws and regulations require a higher level of protection for your PII, they take precedence over this Privacy Policy. In addition, the specific requirements of this Privacy Policy apply only when local laws and regulations permit. Law Enforcement or Other Parties for Legal, Compliance, and Safety Purposes We may be required by law to comply with a valid legal process, such as a subpoena, court order, or search warrant, or where there is a lawful request, to disclose information about you. We may also share information about you to protect our customers, employees, or property; in emergency situations; and to enforce our rights under our terms of service and policies, in court or elsewhere. 

Usage Details, IP Addresses And Cookies 

As you navigate through and interact with our Site, or our advertising or applications on third-party websites and services, we may automatically collect certain information about your equipment, browsing actions and patterns, including: 

Third Party Web Analytical Services 

We may use third party web analytics services on this Site and our social media pages, such as those of Google Analytics. The service providers that administer these services use technologies such as cookies, web server logs and web beacons to collect information (such as IP address) and use that information to help us analyze how visitors use the Site. These vendors may use cookies placed on this Site (such as the Google Analytics cookie) and cookies placed on third-party web sites (such as Google advertising cookies), or other third-party identifiers, together, to analyze our Site visitors. You may deactivate the ability of Google Analytics to analyze your browsing activities on this Site. To disable Google Analytics, please download the browser add-on provided by Google at https://tools.google.com/dlpage/gaoptout?hl=en. To learn more about privacy and Google Analytics please consult the Google Analytics overview provided by Google at: https://www.google.com/intl/en/analytics/privacyoverview.html 

Disclosure Of Your Information 

We may disclose personal information that we collect or you provide as described in this privacy policy: 

To our subsidiaries and affiliates, contractors, service providers and other third parties we use to support our business and who are bound by contractual obligations to keep personal information confidential and use it only for the purposes for which we disclose it to them. To a buyer or other successor in the event of a merger, divestiture, restructuring, reorganization, dissolution or other sale or transfer of some or all of Genuine Protection Promise, LLC’s assets, whether as a going concern or as part of bankruptcy, liquidation or similar proceeding, in which personal information held by Genuine Protection Promise LLC is among the assets transferred. For any other purpose disclosed by us when you provide the information with your consent. We may also disclose your personal information: To comply with any court order, law or legal process, including to respond to any government or regulatory request. To enforce or apply our terms and conditions and other agreements, including for billing and collection purposes. 

If we believe disclosure is necessary or appropriate to protect the rights, property, or safety of Genuine Protection Promise LLC, our customers or others. This includes exchanging information with other companies and organizations for the purposes of fraud protection and credit risk reduction. 

USE OF INFORMATION 

We collect and use Personal Information for internal purposes, such as to: Provide you with our Site and services; Process or complete transactions you requested; Improve the Site and services, including customization and personalization; Notify you of products and services via mail, email, telephone, and/or text messaging; Communicate with you about the Site, the services, and other matters via mail, email, telephone, and/or text messaging; and Compile information and analyses to enhance the customer experience and improve our business; and Perform day-to-day business operations such as accounting, seeking legal advice, pursuing or defending legal claims, maintaining information security and anti-fraud programs, and facilitating business transactions with our business partners and clients. We may use Sensitive Personal Information for the following purposes: Social Security Number – To verify your identity and/or in connection with credit determinations related to transactions initiated by you. Driver’s license and other government identification number – To verify your identity and/or in connection with credit determinations performed by our clients related to transactions initiated by you. Customer account login credentials – To facilitate the transactions you requested and maintain our customer relationship with you. 

From time to time, we may de-identify Personal Information so that it can no longer be reasonably linked, directly or indirectly, with an identifiable person. We may use and disclose de-identified information for any purpose since it is no longer Personal Information. We will not re-identify de-identified information. 

*Service Providers We may establish a relationship with other businesses to provide services to us (“Service Providers”), including: 

Online hosting and maintenance; Marketing and promotion design and management; Communication facilitation such as printing and mailing or telecommunication services; Payment processing; Management of access to services; Data storage and management; Data analytics; and Identity and contact information validation. 

We only provide our Service Providers with the information necessary for them to perform these services on our behalf. Each Service Provider is expected to use reasonable security measures appropriate to the nature of the information involved to protect your Personal Information from unauthorized access, use, or disclosure. Service Providers are prohibited from using Personal Information other than as specified by us. 

We disclose each of the categories of Personal Information to one or more Service Providers. 

CHOICES ABOUT HOW WE USE AND DISCLOSE YOUR INFORMATION 

Promotional Offers from the Company. 

If you do not wish to have your e-mail address, cell phone number or other contact information used by the Company to promote our own or our third-party partner’s products or services, you can opt-out by unchecking the relevant box located on the form on which we collect your data (the order form/registration form) or at any other time by sending us an e-mail stating your request to wecare@genuineprotectionplans.com. If we have sent you a promotional e-mail, you can tell us not to send you a promotional e-mail by clicking on the unsubscribe link within the emails you receive from us. If you no longer wish to receive text messages, you can text STOP to the five-digit short code for the text messaging program from which you no longer wish to receive messages (i.e., the five-digit number from which the text messages are being sent). 

REVIEWING, UPDATING AND MODIFYING PERSONAL INFORMATION 

Subject to applicable law, you may have the right to request access to and receive details about the personal information we maintain about you, update and correct inaccuracies in your personal information, and have the information blocked or deleted, as appropriate. The right to access personal information may be limited in some circumstances by local law requirements. We may take reasonable steps to verify your identity before granting access or making corrections. You may request to review, change or delete your personal information by sending an email to wecare@genuineprotectionplans.com. 

Notice to Vermont Residents 

In response to Vermont regulations, we automatically treat accounts with Vermont billing addresses as if you requested that we not share your information with nonaffiliated third parties, and that we limit the information we share with our affiliates. If we disclose information about you to nonaffiliated third parties with whom we have joint marketing agreements, we will only disclose your name, address, other contact information, and information about our transaction and experiences with you. 

Notice to California Connecticut, Colorado, Utah and Virginia Residents 

You have additional rights to access and control your Personal Information as described more fully below. We will retain a record of your request for at least two years and in compliance with applicable laws. 

Right to Know 

You have the right to request twice per 12-month period that we provide you (i) the categories and, if requested, specific pieces of Personal Information we collected about you; (ii) the categories of sources from which your Personal Information was collected; (iii) the business or commercial purpose for which we collected your Personal Information; (iv) the categories of Third Parties with whom we sold or shared your Personal Information; and (v) the business or commercial purpose for which we sold or shared your Personal Information. 

You have the right to receive your personal data from us in a structured, commonly used and machine-readable form, so that you can transfer it to another party, if you have given us permission to process your data and when the processing was done automatically. We will process verified requests within 45 days, subject to any applicable exceptions and extensions permitted by law. Please note that if you have a password-protected online account with us, we will fulfill your request via such account; otherwise, we will give you the option to receive your information by mail or electronic delivery.

Right to Deletion 

You may have the right to request that we delete certain types of Personal Information we have collected about you. Please understand that we are not required to honor a deletion request if a legal exemption applies such as if we need the information to complete a requested or reasonably anticipated transaction, prevent security incidents or fraud, enable internal uses that are reasonably aligned with your expectations, or comply with legal obligations. 

We will process verified requests within 45 days, subject to any applicable exceptions and extensions permitted by law. Please note that if you have a password-protected online account with us, we will fulfill your request via such account; otherwise, we will give you the option to receive your fulfillment by mail or electronic delivery. To request deletion of your Personal Information, you may submit a request via email at wecare@genuineprotectionplans.com or call us at 1-844-937-8881. 

Right to Opt-Out from the Sale or Sharing of Personal Information 

You have the right to direct us not to sell your Personal Information to Third Parties or to share it with Third Parties for targeted or cross-context behavioral advertising purposes. You may exercise your Right to Opt-Out by emailing us at wecare@genuineprotectionplans.com or calling us at 1-844-937-8881. 

Right to Limit Use of Sensitive Personal Information 

If you are a Connecticut, Colorado, Utah, or Virginia resident, and you make a request to limit the user of your Sensitive Personal Information as defined under your applicable state’s law, we will treat that request as a revocation of your consent for us to collect and process your Sensitive Personal Information and will delete your Sensitive Personal Information subject to any exemptions available under applicable law. 

We will process requests to Limit Use of Sensitive Personal Information within 15 business days subject to any applicable exceptions and extension permitted by law. 

You may exercise your Right to Limit Use of Sensitive Personal Information via email at wecare@genuineprotectionplans.com or calling us at 1-844-937-8881. 

Right to Appeal 

If we deny your privacy request, in full or in part, you may appeal our decision. If we deny your appeal, you may also contact your state Attorney General to lodge a complaint and we will provide you with an online mechanism to do so. We will process requests to appeal within the timeframes established under applicable law, but typically within 45 days. Please note that if you have a password-protected online account with us, we will fulfill your request via such account; otherwise, we will give you the option to receive your fulfillment by mail or electronic delivery. 

You may exercise your Right to Appeal or designate an authorized agent to act on your behalf by calling us at 1-844-937-8881. 

Non-Discrimination Notice 

We will not discriminate against any consumer for exercising their privacy rights under law or this Privacy Policy. 

SECURITY 

We care about protecting the security of your personal information, and we have implemented security procedures to protect the personal information that you provide to us. However, no method of transmitting or storing electronic data is ever completely secure, and we cannot guarantee that such information will never be accessed, used, or released in a manner that is inconsistent with this policy. 

Notice To California, Louisiana, Massachusetts, New York & West Virginia Residents 

The state of residence is used to determine your vehicle’s eligibility for auto protection coverage. We currently do not offer vehicle service contracts to residents of California, Louisiana, Massachusetts, New York or the state of West Virginia. 

CONTACT US 

At any time, you may withdraw your consent to receive calls, emails, and/or texts from Genuine Protection Promise LLC. To change or remove your contact information in our database, or to opt-out of future mailings, communications, and other inquiries, please contact us using one of the options below: Unsubscribe from email. 

Opt-out of our Email List 

To remove yourself from receiving future marketing communications. Click the “Unsubscribe” link at the bottom of your email message and confirm the update of your settings. Note that this process can take up to 10-business days and you may still receive one-to-one email messages from staff members where an existing business relationship exists. Or email us at wecare@genuineprotectionplans.com. 

Opt-out of SMS texts. 

On your mobile device, reply “STOP” on the text thread to be removed from our SMS text messages. Note that wireless service or Wi-Fi connection may be required to send messages and that rates may apply. Submit a contact form. Visit our Contact Us page to send a message to our online customer support mailbox. Business hours are 9 AM – 7 PM EST Monday through Friday, and we will get back to you within two (2) business days or sooner. Call us or Text us. Our customer service team is available at 1-844-937-8881. Business hours are 9 AM – 7 PM EST Monday through Friday. Get started with a FREE quote.